The truth is, most podcast content strategies DO NOT convert to high ticket sales ... but most high ticket coaches and consultants don't know why.
In this episode you will learn the biggest mistake you are making if your podcast isn't attracting your ideal high-ticket client.. And what you can do instead to drastically improve your chance of attracting leads who buy!
It was the middle of 2021 and I had had it with my high ticket coaching program!
My team were fielding emails and DMs of unhappy clients who were asking for refunds or program extensions.
The most frustrating thing is that we knew their lack of traction wasn’t our strategy, or our support or our training.
I just couldn’t do it anymore. And in that moment, I decided to burn it all down.
It was only months later when I was speaking to another mentor, Melissa Ricker, that I realized that she had gone through the same thing and I put the pieces together. I had the wrong people in my coaching program.
Melissa showed me the one thing that changed everything for her to help her the RIGHT people into her program - elevating her content to speak to her 'Level 10 Client'.
My content was definitely not speaking to my Level 10 client, which is why I was attracting the absolute wrong people.
People who expected quick results without putting the work in.
People who expected that by some level of investment leaving their bank account, that would entitle them to instant success.
This is why most podcast content strategies don't convert to high ticket sales, and if they do, then these clients won’t be sticking around for long.
So how do you come up with content for your podcast and social media that attracts the RIGHT leads - your level 10 clients?
The answer to that is what I call The Content Bridge and this episode will show you exactly how to use it to magnetize your ideal high ticket clients!
Podcast Description: How To Content Honey Trap For Instant Listens
Is your podcast episode description an afterthought? Then you’re missing out on listeners who are hooked in by your title but not convinced if the episode is worth listening to. In this episode, you’ll learn the 3-sentence episode framework that will get them to hit Play.
The Podcast ROI Killer: Why repurposing content is a waste of time
You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy.
Resources mentioned in this episode
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