Welcome to the Grow My Podcast Show
May 30, 2022

10. The Podcast ROI Killer: Why repurposing content is a waste of time

You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. 

In this episode, you’ll learn what you need to be doing instead of repurposing content.

I remember finding myself in a quiet moment, wondering why I was even doing this at all.

I was told that repurposing my podcast content is the easy, efficient and effective way to grow my podcast, but it just wasn’t working for me. 

I realized repurposing content is just not worth the investment, time or money. It is an absolute ROI killer. 

There had to be a better way. And I discovered a totally different way that gets you much better results. 

It’s called reconcepting content and I go through exactly how to do it in this episode. 

Here is the example we covered:

In this episode, you’ll learn the following:

  1. Why repurposing content for social media is ineffective and a waste of time and resources 
  2. The "content hacking" secret that will help you beat creative block when creating content 
  3. The extra ingredient in your content that will lure your audience in and get them to listen to your podcast episode 

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Episode Content: Uplevel Your Episode to Hook your Listener to the End and Keep Binge-Listening!

If you want to know how to hook your listeners in and keep them listening until the end, this episode is for you! I lay out the 3 secrets that will make your episode content so effective that your listeners will be hooked on every word!

Resources mentioned in this episode 

💻 Try Capsho free for 2 episodes here!

Capsho is an AI-powered podcast marketing content writer that creates an episode title, description, podcast website content, social media captions, emails, blog posts, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All with a simple upload of your episode audio or video file.

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