Welcome to the Grow My Podcast Show
July 5, 2022

The Only Way to Monetize a Podcast With a Small Audience

When it comes to making money from your podcast, have you ever been told that you need a giant audience with at least 5,000 downloads per episode before you can even think about monetizing? 

In this episode, I break down a different way that works especially well for small audiences!


Over 5 years ago, I was in a particularly dark place with my hospitality business. 

The early days of excitement had worn off and we were in the messy middle of trying to scale our business.

I felt lonely and defeated. 

This was when I discovered the podcast, How I built this, hosted by Guy Raz. 

The inspiring stories from his guests of how they had conquered their trials and tribulations gave me the hope I needed to get through mine. 

I was so grateful for this free resource and was really glad Guy (and NPR) had the sponsorships to keep it going. 

When I started my own podcast for my coaching business, I thought that this monetization model - well-funded established podcasts with giant followings - was the only one. 

But I realized it wasn’t. And I figured out a way that is much quicker and more effective for experts who podcast. 

It’s the monetization strategy I used to generate multiple six figures in revenue in my first year of podcasting. 

And I’m excited to show it to you! 

In this episode, you will learn:

  1. The 3 step framework to monetize a podcast with a small audience
  2. How to turn your podcast into a lead generation and conversion engine
  3. The simple ad read template that you can implement straight away for your next episode

Resources mentioned in this episode 

Try Capsho for free here! 

Get your Cheatsheet on how to monetize your podcast here

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