Welcome to the Grow My Podcast Show
Aug. 29, 2022

The Email Hack for Doubling Your Podcast Downloads

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn:

1. The evergreen framework to writing a killer promotional email for your podcast episode

2. The domino effect of your email subject line and how to make it work for you

3. How to use storytelling to build relatability with your audience


I was talking to a couple of podcasters last week who were giving me feedback on Capsho. I asked them about the email feature in the app. Both of them mentioned that it 100% would be useful… if only they actually emailed a list about their podcast.

I was shocked at the money these podcasters were leaving on the table! 

If you're looking to grow your show, you need to start emailing your list. It's a guaranteed way for you to bump up your listens with a qualified audience that you already own. 

In this episode, you will learn the following:

  1. The evergreen framework to writing a killer promotional email for your podcast episode
  2. The domino effect of your email subject line and how to make it work for you
  3. How to use storytelling to build relatability with your audience

Chapter Summaries:

[00:00:02] - Capsho is an AI powered podcast copywriter. It creates a promotional email for your episode. It's useful for podcasters to send it to their list to let them know that their new episode is now live. Deirdre Tshien is the CEO and co-founder of Capsho, the world's first AI powered podcast copywriter. She will talk about it on Grow My Podcast Show.

[00:01:48] - Deirdre Tshien is the CEO and co-founder of Capsho. Deirdre explains how to send a promotional email to your list about your podcast to increase the number of listens and downloads. He explains the exact step-by-step structure of the promotional email.

[00:03:46] - Deirdre and his co-founder Bona Rai are going to talk you through the three steps of a promotional podcast email. They will help you with the framework and structure to use in your podcast promotional email to get downloads and get your audience to want to listen to your episode.

[00:05:42] - The subject line is the most important part of an email. It needs to be short, sharp, to the point and personalizing. It's important to keep in mind that people are not waiting for an email from Deirdre. They are waiting for their own needs. The subject line of an email has to be clear and on point for it to work. It's important not to be over-the-top in the subject line. It should make it easy for your customers to read the email and learn more about the subject matter.

[00:10:33] - Step one of storytelling is to build relatability with your customer and the listener and the audience. Step two is to focus on the hook. Step three is all about the story. In this episode, the story was about the email responder not working. It's important not to overwhelm yourself with the big story as an analogy for what it is that you're going to be teaching in your episode. Capsho.com suggests listening to some of your stories and reading some of them as a warm-up to build credibility. If this resonates with you, please reach out to Capsho.com.

[00:16:37] - Step one is the hook. Step two is the story. And step three is the offer. In the overall hook story offer framework, this is where you make the offer to your audience to say, here's a product or service that I'm selling. The offer is saying, well, in this episode, I really break it down. Here are the three things you're going to learn. Here's the offer. So go ahead and listen.

[00:19:29] - Capsho provides a promotional email for your Podcast episode. Fully editable. It did write 95% of the email that we've been talking about this episode. It's not just an email that a robot writes to say, okay, put a high, a salutation, a sign off, and some sort of body in there. It goes through things like hook story, content honey traps, all of the things that they've invested time and money learning from the grades they're putting into the software.

[00:21:53] - Get in on a free trial.

Other episodes you'll enjoy:

The Secret to Avoiding Obscurity with your Podcast

The 3 Steps to Ending Your Podcast Episode with Confidence

How to Growth Hack live events for your podcast

Try Capsho for free here!

Download the 3 steps to your promotional email here

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