If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn:
1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today.
2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast.
3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work.
Dr. Michelle Mazur is a PhD in communication and helps businesses with brand messaging.
This is Michelle Mazur's story...
Michelle Mazur has always been good at spotting patterns. She saw a pattern in social movements and in the messaging of successful entrepreneurs and realized that there was a way to take questions from social movement theory and apply them to business. This led to the development of her Three Word Rebellion messaging framework.
Michelle realized that the Three Word Rebellion framework could also be used to name podcasts. She saw that many business owners struggle with communicating what their business is all about and that this was often due to a lack of a clear and concise message.
The Three Word Rebellion framework provides a way for business owners to create a tight message that is easy for people to understand. The Three Word Rebellion process consists of three steps: free writing, pattern spotting, and distilling all of that into your three word rebellion.
In this episode, you will learn the following:
Related Grow My Podcast Show episodes you may enjoy:
Resources mentioned in this episode:
💻 Try Capsho for free here
Capsho is an AI-powered podcast marketing copywriter that creates an episode title, description, show notes, social media captions, promotional email, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All in under 10 minutes with a simple upload of your episode audio file.
🎁 You can access Michelle's Three Word Rebellion framework here
🤝 Connect with Michelle here
💬 Send me a message here
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