Welcome to the Grow My Podcast Show
May 3, 2022

6. How to Identify Your Podcast Audience and Speak Directly To Them

Have you been thinking about niching down for your business? Trying to be everything to everyone is exhausting. But not only that, when you try to speak to everyone, you speak to no-one.

If you’re tired of not getting cut through to your ideal customer and client, this episode is for you. I cover:

1. The 3 step formula to nail your niche
2. How to hone in on who your ideal customer and client is
3. The C-word that will make your ideal listener take notice


I still remember it so clearly. That coaching call where my entire business got ripped apart. 

No really. 

We had hopped on for some feedback on how to increase show up rates for our webinar when we were dealt the bitter truth. 

We were waaaaay too vague about who our target audience was!  

I thought we were being specific by targeting heart centered online entrepreneurs 🥴  but that kinda makes me cringe a little now!

This was a difficult pill to swallow, but after some reflection, we realized that it was true. 

We need to be more specific in order to be successful. 

Since that call, we've been working hard to serve our new niche. 

We closed down our old podcast, "The Remarkable Entrepreneur's Playbook" and start this one!  

We are also working on developing our software, Capsho, an AI-powered podcast copywriter to serve our niche of experts who podcast. 

It's been a lot of work, but it's been worth it.

Our organic content engagement has gone up by 63% and conversion has 4X.

But the best part is that it all feels effortless.  

Explaining what I do is at least 3836473 times easier 😂 And ever since making this shift, I have been getting invited to other stages to share my expertise every week. 

Niching down allows you to grow faster, increase your profitability and will help you attract the right clients. 

In this episode, you will learn:

  1. The 3 step formula to nail your niche
  2. How to hone in on who your ideal customer and client is 
  3. The C-word that will make your ideal listener take notice 

Related Grow My Podcast Show episodes you may enjoy:

The Proven Podcast Content Strategy that will Magnetize Your Ideal High-Ticket Client!

The 4 Steps To Getting Unlimited Traffic To Your Podcast

Resources mentioned in this episode 

💻 Try Capsho for free here

Capsho is an AI-powered podcast marketing copywriter that creates an episode title, description, show notes, social media captions, promotional email, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All in under 10 minutes with a simple upload of your episode audio file.

🎁 Get the 3 Step Formula to Nail Your Niche here

💬 Send me a message here

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