Welcome to the Grow My Podcast Show
Dec. 5, 2022

37. Replay Episode (How we made over $200k in our first year of podcasting!)

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! 

This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!


Not that long ago I found myself with a very short runway to make my burgeoning Coaching business profitable. The consequence of that not happening was possible deportation from the US so let’s just say… we HAD to make it work. 

The year before, my husband Ash, my Co-Founder Bona and I had arrived in New York with such high hopes (and pure naive ambition!) to launch a Fashion Technology platform that we were convinced was going to be the next Netflix.  

But when we decided to fail that idea, we knew we had to buy ourselves some time to work out the next step. So we did what any self-respecting entrepreneurs in between businesses do to buy themselves time and get emergency cashflow… Consulting and Delivery Driving! 

In between deliveries and Marketing Agency client work, we decided to take the next step with High Ticket Group Coaching.

So Bona and I started spending money, that we didn’t technically have (let’s just say the credit card companies loved us 😅), on Facebook ads to get leads for our webinars and challenges. And our conversion rate on those was a big. fat. ZERO. Meanwhile we were also podcasting our hearts out with no real strategy for getting listeners. 

The only thing that we were running out of faster than money was time. We had to figure out an organic traffic strategy that was going to work fast

And we did. 

Content Honey Traps 🍯 was the sticky, golden answer. 

After a slow, scary start, we made over $200K in that first year.

In this episode, you will learn:

  1. The 7 Hour Rule underpinning the power of Content Honey Traps 
  2. How (and the psychology behind why!) Content Honey Traps work 
  3. 4 Content Honey Trap tools that High Ticket Coaches and Consultants like you can use for your podcast today. 

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Related Grow My Podcast Show episodes you may enjoy:

How to Grow Your Podcast Through Targeted Podcast Pitching with Kevin Chemidlin

On this podcast Kevin talks about how he extended his original TDE or Targeted Daily Engagement framework into TPP or Targeted Podcast Pitching framework.

How to Repurpose Your Podcast for YouTube

Learn how to repurpose your podcast content for YouTube, and get discovered through keyword research.

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Resources mentioned in this episode 

💻 Try Capsho for free here

Capsho is an AI-powered podcast marketing copywriter that creates an episode title, description, show notes, social media captions, promotional email, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All in under 10 minutes with a simple upload of your episode audio file.

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🎁 Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here

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