Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable
"There is a difference between keyword research for Google and for YouTube. In this episode, the show will focus on Google and how they are using keyword research to give your written content the best chance of being found without having to re-record your podcast episodes to factor in keyword research."
I just started implementing keyword research for my podcast and I'm already seeing a difference in my ranking. This strategy is important for podcasters who want to earn a higher income, because it allows your written content to be found more easily.
In this episode, you will learn the following:
[00:00:00] - In the last episode, I mentioned that we were kicking off a three part mini series, diving into the top three marketing strategies that higher income earning podcasters do that lower income earning ones don't. I kicked it off last week with the first of those strategies. This week we are going to dive into the second most important strategy.
[00:01:03] - Deirdre Tshien the CEO and founder of Capsho will discuss the importance of keyword research for podcasters. Deirdre has just started implementing and testing this strategy. She is taking a pragmatic approach as she is also running a business.
[00:03:25] - There is a difference between keyword research for Google and for YouTube. In this episode, the show will focus on Google and how they are using keyword research to give their written content the best chance of being found without having to re-record their podcast episodes to factor in keyword research.
[00:05:05] - According to a survey of over 1076 podcasters, keyword research is the second top marketing differentiator between what higher income earning podcasts do and lower income earning ones. My co-founder and partner bought a ride to explain how exactly we do this for our own Podcast.
[00:06:01] - How to start a podcast and do keyword research effectively. Get in touch with your guests before recording the episode to prepare them for the topic and give them a heads up about the topics they will be talking about. Decide the angle you want to cover in the episode and the blog topic.
[00:12:52] - SEO experts advise starting with keyword research and then letting that dictate what content you recreate. This is not the right approach for podcasters. They need to focus on the needs of their audience and focus on what they want to talk about. They also need to make sure they have a very pronounced voice in perspective.
[00:15:35] - Keyword research for podcasts is important for ranking. Keywords have a higher volume and lower competition than other keywords. Longtail keywords take the head keywords and apply them to the context of the topic. Keyword research has a volume of 500 and competition of 500. The only people who will click on a podcast's title and heading are going to be people who have a podcast and they want to rank for their podcast. This is the approach that we're taking and it's going to work well for the time being.
[00:20:37] - There are three steps to create a niche podcast. Capsho are developing a new approach to blog posts from their podcast. They are still testing it, but it's going to be the approach they're going to take for a long time. It's free and easy to sign up for Capsho.
Other episodes you'll enjoy:
Resources mentioned in this episode:
Try Capsho for free here!
Download the 3 steps on using keyword research for your podcast here
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Here's a breakdown of what is covered:
[00:00:00] - The second most important marketing strategy.
[00:05:05] - Keyword research on Google.
[00:06:01] - Step 1 record your podcast.
[00:09:52] - Why we don't share our show notes.
[00:12:52] - The importance of perspective.
[00:15:35] - Step 3 do your keyword research.
[00:20:37] - Adding more features to Capsho.