Welcome to the Grow My Podcast Show
Oct. 3, 2022

28. How to Get A-List Guests on Your Podcast with Sarah St John

28. How to Get A-List Guests on Your Podcast with Sarah St John

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is!

"The ROI is worth it." - Sarah St John

Sarah St. John is the host of the Frugalpreneur podcast and the author of "27 Ways to Market and Monetize a Podcast." She runs a podcast production agency called Podseam.

This is Sarah St John's story...

Sarah St John is a podcast host and entrepreneur who has figured out how to get A-list guests on her show.  

In this episode, you will learn the following:

  1. How Sarah St. John landed some of her A-list guests
  2. What tips she has for getting celebrities on your show
  3. How to market and monetize your podcast


27 Ways To Market And Monetize A Podcast

Chapter Summaries:

[00:01:10] - Sarah St John is the host of  “Frugalpreneur: Building a Business on a Bootstrapped Budget”. Deirdre Tshien is the CEO and co-founder of Capsho, the world's first AI-powered podcast copywriter. Sarah St John has created several startups and is currently running a podcast production agency called Podseam 

[00:03:29] - Sarah has had Pat Flynn, Jordan Harbinger and Mike Michalowicz on her podcast. She used to work for Dave Ramsey, Brendan Kane and Christy Wright.

[00:15:29] - Sarah shares her tips on how she landed some of her A-listers as guests for her show. She advises to keep the interview short and sweet. Sarah also shares her approach in asking them to be a guest on her show, which is very simple.

[00:16:51] - How to get celebrities on your show. Be a customer. Help them promote something they're looking to launch and pay them. Sarah recommends 27 Ways to Market and monetize a podcast. Sarah's book is free but you have to pay 495 in shipping.

Other episodes you'll enjoy:

The 3 Secrets to Creating Raving Fans for Your Podcast with Pat Cheung

The Only Way to Monetize a Podcast With a Small Audience

How Top Podcasters Are Using The First 5 Mins For Maximum Impact

Resources mentioned in this episode 

Try Capsho for free here!

Download the 3 tips on how to get A-List Guests on your podcast here

Loved this episode? Leave us a review and rating here

Here's a breakdown of what is covered:

[00:03:29] - What is an A-list guest.

[00:04:46] - 3 secrets to getting guests on your podcast.

[00:06:36] - Direct messaging with Pat Flynn.

[00:09:22] - Introducing Mike Michalowicz.

[00:13:23] - Jordan Harbinger

[00:15:29] - How Sarah landed her A-list guests.